There is a reason that the top sellers of a popular brand of make up used to drive around in pink Cadillacs. Highlighting both the product and the success of these top selling agents was a way to promote make up in a business that did not deliver catalogs by mail or purchase print or media advertising. And while the softer pink color remains a more subtle message about the product and the seller, many businesses are realizing the impact of advertising on vehicles today.
With car wraps promoting everything from the fastest delivered sandwiches to highly advertised house cleaning services, it is difficult to deny the power of advertising a product or service through distinctive truck lettering and car wraps. Although the impact of promoting a business on social media is powerful, during the drive when cell phones and other devices should be tucked safely away, the power of car wraps are difficult to ignore. When, for instance, you silently say the name of a company or a product that you may have never even used when you catch a glimpse of a well designed graphic on a car wrap, you begin to understand the power of this moving message.
Catching the Attention of Potential Customers Is What Drives Success of Companies Both Large and Small
In a time of extreme competition when businesses and products are visually displayed on our computer screens and televisions, it is sometimes difficult to imagine a unique way to get the attention of potential customers. The car wrap industry, however, may have hit on the most successful way to promote through moving messages. Although it may be possible to become accustomed to the stagnant and stationary placement of billboards, it is quite a bit harder to ignore the custom car wraps passing you on the commute to and from work.
It should come as no surprise that the average American has traveled slightly more than 300 miles in the past seven days. Capitalizing on theses miles, one vehicle wrap can generate between 30,000 and 70,000 impressions a day.
The Power of Being Mobile
We are a nation that is not that good at sitting still. We are in our vehicles traveling to and from our required daily destinations, but we also find ourselves out and about for leisure as well. Nowhere is this mobility more evident than in the pop up food truck trend. Once only seen at local carnivals and county and state fairs and big cities like New York, the food truck trend is taking the nation by storm. And just as this popular dining option continues to grow, food truck owners look for ways to make their mobile kitchens get noticed.
Recently, a midwestern city started having food truck rodeos. Lining themselves up end to end at locations around the city, owners of local restaurants, as well as mobile only food providers, vie for food truck wraps that are distinctive and memorable. Where banners may have once announced the name of a certain company serving its food out the window of an RV, now entire vehicle wraps make a much larger statement.
Can You Hear Me Now?
The popular phrase of a mobile phone provider may as well be the message that many companies are sending when they decide to invest in the vehicle wrap advertising trend. In fact, one of the most impressionable and valuable sales target groups, 47% of 18-34 year olds surveyed indicate that they find car wraps especially memorable. And if businesses can create a memory with this overly connected group, the car wrap industry must be working.
The latest research indicates that transit advertising, the industry name for car wraps and other moving methods of promotion, has grown to be the second largest segment of the outdoor advertising industry. In terms of dollars spent, the transit advertising numbers represent 19% of the entire advertising market.
The advertising world is all about being ahead of the game and understanding that if you are standing still you are likely losing. It simply makes good sense then that the transit advertising trend of car wraps and similar products are increasing in popularity.
Did you see that last car?!