When it comes to advertising, it is no secret that there has to be plenty of creativity involved. Especially in today’s world of oversaturated marketing platforms such as television, social media, and more, if a company expects to catch the eyes of potential customers, there needs to be something original and unique. And sometimes, if you are working with limited space, you need to factor in the color, font, and graphics that will best get the idea across. Vehicle branding is a good option for these types of scenarios. Not only will it be effective in drawing the eye of a passerby, but inherent in the nature of the mobile advertisement is the ability to be visible to more people than a stationary advertisement.
What can vinyl wraps for vehicles do for your business?
Putting a business’s name or product on the side of vehicle is a great way to get the name out there. Everywhere the car, truck, or van travels, people will see the advertisement, even if they are not looking for it. The nature of human curiosity is to examine what appears to be outside of the realm of normality. Most cars do not have graphics on them, so each passing eye will be drawn to it, and whether or not the individual registers what he or she has seen, that information is now somewhere in the back of the brain. When the time comes that they are in need of such a service, chances are they will remember that brief glimpse and find a way to get in touch.
Vehicle branding is not limited to just the roads. Vinyl boat wrap kits can get your information onto a variety of watercraft, reaching those potential customers who are riding the waves, and there are some types of small aircraft that are also available for such marketing graphics.
The success of vehicle branding with vehicle wrap material
At 19%, transit advertising such as what you would see on a car, boat, or plane, has become the second largest sector of outdoor advertising. One poll found that 48% of respondents thought that vinyl car wraps were the most unique type of advertising. And it is not surprising that it is so successful, considering the mobility of the marketing campaign. With an average American traveling just over 300 miles each week, there are endless opportunities for your name brand to be seen. Just one car wrap could be seen by 30,000 to 70,000 people each and every day. This makes the time, effort, and money that would go into wrapping one vehicle or a fleet of them absolutely worth it.
Visual inspiration for productivity
Visual cues can be quite powerful. Thus the success of custom vehicle wraps for advertising purposes. But visual inspiration can be used anywhere. Consider productivity in the workplace. In one survey, 73% of female respondents and 64% of males said that the design of work space absolutely has an effect on the success of their work days. It could be something as having a window or not. One study showed that employees working in a space with windows spent 15% more time focused on the task at hand as opposed to those working in an environment without windows. Bringing art into the work space can be a worthwhile investment.
The International Association for Professional Art Advisors collaborated with the Business Committee for the Arts to produce findings of a study that showed 78% of employees agreeing that art in the workplace can reduce stress, 64% believing that it increases creativity, and 77% saying that it encourages the expression of one’s opinions and perspectives. A well placed office wall mural could be the thing that ends up boosting your company’s productivity where other attempts have failed.
Visual elements are important in so many aspects of life, whether you are looking at vehicle branding or hoping to inspire your employees or coworkers in the office.