luxury timepiece is a significant purchase, not only in price point but in terms of emotional investment as well. Perhaps you’re marking a personal milestone, wish to pass something down to future generations, or maybe it’s an investment opportunity? Whatever the intention, one thing remains unchanging for all watch buyers: it’s a personal decision.


When it comes to choosing your timepiece, it’s not unusual to feel excited or even overwhelmed. The choice of brands, styles, and technology can make it tricky to determine which is the right watch for you and your lifestyle.

To help you make that decision, we’ve teamed up with our Head of Watch Buying, Mark Toulson and International Watch Buyer, Faye Soteri for their expert advice on choosing a luxury watch.




As a rough guide, we’d say that a good introduction to the world of timepieces could cost around £1,000. Renowned brands such as Longines and Oris are ideal places to begin your search, as they will provide a wealth of options for this kind of price point.

Moving upwards to the £3,000-5,000 mark, Breitling, OMEGA, and TAG Heuer will all provide beautiful mechanical watches that stand the test of time. These are ideal for those looking for a heritage piece.

Then we come to the higher-end of the scale, with timepieces that feature more intricate complications and precious metals. Rolex and Patek Philippe are the brands you may want to be looking at here, not simply for their prestige but the innovation and attention to detail that has secured their places as world leaders in haute horlogerie



“The complex knowledge and sheer amount of time required to create such a sophisticated piece of engineering is reflected in a watch’s prestige and price point. This makes budget a crucial consideration when it comes to determining which luxury timepiece to buy. Watches of this quality can cost anything from £500 and reach all the way up to seven figures, so having a price in mind will create a starting point for you to work with.”FAYE SOTERI, INTERNATIONAL WATCH BUYER FOR


For those looking to luxury timepieces as an investment, there are a few more factors to consider. Rolex is always a good place to start for investment pieces, as is anything that’s limited edition. You’ll also find it’s not unusual to be placed on a waiting list to purchase a particular high-end model. This is actually a positive thing as it means that watch should gain value over time. A good rule of thumb is that the smaller the amount of models made, the higher the value it will become.

Having made its debut in 1956 and as the timepiece of choice for influential people, the Rolex Day-Date 36  (pictured in the featured image) – available in only 18ct gold or platinum – is a classic choice worthy of its price tag.




Understandably, style is one of the most important considerations when it comes to choosing your luxury timepiece. From the colour of the dial to the material of the strap, it’s a statement on your wrist that will be with you for many years to come, through a variety of events and occasions. It’s something to wear and to enjoy. These are the most popular rolex replica.

There are many different watch styles, taking functional and design inspiration from the world of aviation to the depths of the deep sea. Let’s take a look at some of them:

  • Dress watches. Designed to be worn with formal attire, although nowadays it’s common for dress watches to be paired with semi-formal and casual business wear. Simplicity and elegance are key here, with limited complications on display.
  • Pilot watches. Simplistic in style and larger than most other timepieces, the aim for pilot watches is to be highly legible and easy to operate. This makes them more of a practical timepiece, most at home with a casual business look.
  • Divers watches. With a dial that’s typically uncluttered and high contrasting, diving watches are rooted in their need to be legible underwater and in low light. The vast majority also tend to feature a rotatable bezel for timing a dive. To be called a ‘diving watch’ they must feature a water resistance greater than 330ft.
  • Military watches. Originally designed for timekeeping under tough physical conditions, military watches are typically robust and crafted from impact-resistant material, also featuring high luminosity. They tend to come in a more muted colour palette.
  • Racing watches. Two complications define a racing watch: a chronograph (which is a stopwatch function) and a tachymeter (which tracks travel time or measured distance, based on speed). Visually, racing watches are a little more flamboyant, with more exotic colour and style options.

Of course, the world of luxury timepieces also comes with a few sartorial principles which you may want to adhere to. These include never wearing a rubber watch strap with a suit, and ensuring that any leather accessories match the leather strap of your watch.



“Your style is a reflection of your personality, letting the world know who you are without having to utter a single word. A luxury timepiece should do exactly the same. Think about the colours that complement your wardrobe, the design that sparks an emotional connection. Ask yourself ‘is this timepiece bold enough, elegant enough?.’ Explore thoughts around your own perception of style before you decide what is worthy enough to rest on your wrist.”


A One-Stop-Shop For All Your Event Productions Needs
Whether you are an events production company or are simply throwing a one-off event, Ridge Media can extend our end-to-end marketing expertise to ensure that your event achieves its objectives. From promoting your event in advance to ensuring you sell tickets or meet attendance goals, to capturing the event with photo and video coverage – our marketing services will help to maximize your event’s overall impact.

What Is
First and foremost, it simply means providing marketing services for any type of event. At Ridge Media, we’ve utilized our digital and traditional marketing savvy to promote and cover a wide range of events – everything from Arts Festivals to Concerts to Charity Golf Tournaments.

However, a more nuanced form of Event Production Marketing can refer to the production of an event with the intention of growing your brand awareness, connecting with customers, or promoting your product, service, cause, or organization. This form of event marketing leverages the power of in-person and community engagement to leave a more lasting impression on clients, customers, or the public in general.


According to a recent report, a whopping 95% of marketers have confirmed that events facilitate a valuable way to form face-to-face connections with customers in an increasingly digital world.

Per the same report, as many as 31% of marketing professionals believed that an event is the single most important channel for growing brand awareness and reaching potential customers and clients. Direct mail services also play a pivotal role in reaching out to target audiences enhancing brand visibility and foster meaningful connections with their audience.

At Ridge, covering events is one of our core offerings. We’ve done it a lot and in the process have gained some key insights into how it is done right. Of course, as each event has its own unique culture, objectives and audience, each needs its own nuanced and customized approach. Taking into account these subtle differences, we’ve developed a general event product marking strategy that entails 3 phases:.
Before Your Event
Campaigns | Branding | Consulting | Website Design & Development | Social Media | SEM & SEO | More…
Event Production
Ridge Media will help you get prepared by developing a multi-faceted campaign to generate buzz well before the actual date.
We can help you with all of your events branding, from voice to visual, to make sure you’ve developed a compelling aesthetic. With so much experience, we can also provide critical consulting services that will help your event convert in the way you need it to, get the most professional assistance from the best event company.

Then, we’ll build out the digital infrastructure. Does your event already have a web presence? It’s going to need one. Our team can develop a well-designed, highly functional website or to help raise awareness of your event and sell tickets.

Lastly, we can provide the necessary social media, SEM and SEO services to help reach more potential attendees as your event’s date approaches.

Our award-winning video production team will be on-site to cover the event in its entirety.
We will apply our expertise to capture the essence of the event and create same-day video and photo content that can be posted directly to social media with editing onsite. Ridge Media team members will be onsite during the event to post stories live in the moment, tag all partners appropriately, and include a recap carousel posted on your social feeds after each event. We focus specifically on creating sponsor engagement and celebrity or influencer content delivery for extended event coverage from attendees. Lastly, this includes 30-day preparation and planning, organized folders, and pre-designed elements for each event.

Content Development | Copywriting | SEO Blogging | More…
The event may be complete but that doesn’t mean our job is done.
We’ll send all of the video and photo content to our editing team who will put together professional photo galleries and full video productions including interviews, sound bytes and a general recap video.

We can also provide copywriting, SEO blogging and other content development services that will capture and convey the spirit of your event. All of this content, of course, will be primed for social media and can be recycled for maximum effect.